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Wes Misener

Bernard Thibault

Wes Misener is the founder and owner of "WES MiSENER," a line of environmentally-conscious men's clothing and undergarments. Using ecologically-friendly materials, and with manufacturing done entirely in Canada, WES MiSENER combines a progressive social vision with fashion-industry expertise, aided by Wes' background as a model.

“Being an entrepreneur doesn't just mean long hours. It means taking control and being creative."

After leaving the modeling industry, Wes had difficulty accessing commercial loans due to mismanaged credit. Working with a credit counselor and taking self-employment courses with the YMCA, Wes decided to start his own business in a familiar industry, but was unable to access startup capital for production, sales and marketing.

Wes was introduced to ACCESS through his YMCA course, which saw him develop a business plan as part of his self-employment training. In October of 2010, Wes was approved for his first loan from ACCESS, which went towards his business' initial startup costs. Additionally, Wes was paired with an ACCESS mentor, who worked with him closely to support and expand his business. In January of 2011, Wes was approved for his third loan, worth $10,000.

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In 2004, Toronto had 12 farmers markets. Today there are close to 30 (Toronto Vital Signs 2010). This creates a rich platform and demand for micro-enterprise.

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